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NRF 2010 is like FAO Schwartz this year

January 20, 2010

I just returned from attending National Retail Federation’s “Big Show” in New York.  You might not be directly related to the retail industry but it’s important to note that NRF celebrated its 99th show this year.  That means their first show was in 1911…that is amazing!  All kinds of conferences and tradeshows come and go, but NRF has not only survived but had record attendance this year by being a showcase for the latest technologies.  Borrowing from retail analyst, David Weinfeld’s, Jan 14, 2010 post (NRF 2010 Recap), “going to NRF’s Big Show this year was like walking into FAO Schwartz for the first time.”   The variety and richness of the technologies was amazing.  From IBM to the early stage innovations, the record crowd of attendees was taking it all in.

With that in mind it was terrific to be part of the show this year!  Transaction Tree’s digital receipt solution ( is using VueLogic to power their new micro targeting and scoring solution (  Echoing Gartner’s Top 10 Technology selection, advanced analytics and green IT are key focuses for retailers.

Transaction Tree’s partnership with VueLogic allows consumers to positively impact the environment by removing paper receipts while offering a green IT solution, eliminating retailer’s need for mass messaging with critical insight into their POS customers’ interests and preferences.

The sessions and exhibit halls were packed. The Transaction Tree booth was swamped and we talked to industry analysts, press representatives and retailers of all sizes.  Everyone is recognizing the changing technology landscape and need to leverage innovation to stay ahead.  Transaction Tree and VueLogic spent 2009 working hard to gain traction and it is exciting to see our efforts are paying off!!

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