Skip to content

The Quest for Customer Value

October 29, 2009

In today’s world, understanding what constitutes customer value is an immense challenge.  It is no longer a simple measure of Lifetime Value (LTV) because what happened one or two years ago may not be relevant.  Additionally, customers are contributing value in ways other than just spending money, they contribute content, they provide reviews, they invite friends – all of which are measurable and build value for your organization. 

In our recent Action Brief “Offer Differentiation Based on Customer Value” we begin the exploration of how a customer value score can be used to motivate customer behavior that will increase their customer value and customer ROI during their interaction.

Download the Action Brief and let us know what you think.

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: