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Lift Social Commerce Summit

September 15, 2009

Spent the day at the Lift Summit and heard some great practical ideas about how to utilize social media to promote social commerce. So many content providers, books, blogs and magazines go on and on about social media, but in the end don’t we all want to figure out how to make money from it? I know it is a question I hear often. Today some great speakers made a lot of sense on how to achieve that objective. The last speaker of the day was the author of Socialnomics, Eric Qualman. He played a great YouTube video to start off the presentation and I want to share it with everyone. It reminds me of all the times in the past that a new medium has launched and a large majority of people would always say “it’s just a fad and will never last”. Well, I for one am convinced that social media is not a fad and the result of it is social commerce. Opportunity is knocking, are you going to open the door?

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