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Can you take advantage of this opportunity?

September 10, 2009

Two recent articles in Forbes “What Advertisers Will Pay For On News Sites” (http://www.forbes.com/2009/08/25/online-advertising-pontiflex-business-media-leads.html?partner=email) and Emarketer.com “The Price of a Marketing Lead” (http://www.emarketer.com/Article.aspx?R=1007255) propose that you “forget about cheap ads”.  A study suggests publishers would be better off helping marketers glean personal information and that it is worth as much as $2.26 per name to advertisers.  The questions are does you technology capture the information and if it does can you monetize it under your privacy policy.

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